I think it is more the fact that he is a single founder (and one man band by the sounds of it) that s/he wants to hide. Business customers are not happy to buy

I think it is more the fact that he is a single founder (and one man band by the sounds of it) that s/he wants to hide. Business customers are not happy to buy from a business with a single person risk. Personally in this market having a business run by a single person is probably these risky than a small team since the chance of bankruptcy is less.