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I'm not convinced that "study" says much of anything, since they almost certainly edited the video to show the responses they wanted, and besides, they didn't c
by crazy2be 10y ago
I'm not convinced that "study" says much of anything, since they almost certainly edited the video to show the responses they wanted, and besides, they didn't calibrate their scale properly. If you gave a bunch of random people at a food tasting event some pretty crappy food, a bunch of them would probably say that it tasted good just out of courtesy.
A better comparison would be to have a double-blind study with McDonalds and "Artisan" hamburgers, and ask participants which they prefer.
- awesomepantsm 10y agoWhile the video is more of a joke, farther down in the article there is a discussion of using fMRI scanners on brains when the participants are told the wine is a $10 or a $90 bottle (it was the same wine in both cases). Not only did the participants agree the $90 bottle was better, but the brain scans showed increased activities in the pleasure centers. They actually did like the wine better that sounded more expensive.
- lostlogin 10y agoId love to see that study repeated a few times. It just seems so very very easy to mess it up as a participant.