>> "Firstly, it remains to be seen whether it's technically sustainable; if ad blockers continue to become more mainstream and more sophisticated, ads will star

>> "Firstly, it remains to be seen whether it's technically sustainable; if ad blockers continue to become more mainstream and more sophisticated, ads will start bringing in less and less money." It's been rising steadily for 10+ years :/ Advertising in general has been pretty strong for 100+ years. I doubt that'll change in our lifetimes. Advertisers always want to get their message to audiences, audiences always want to hear about new products. It's a pretty safe bet.