I'm a single founder. We do ~$150K / year in revenue right now. We did $15,000 in 2011 (our first year in business). $55,000 in 2012. $96,000 in 2013. $157,000

I'm a single founder. We do ~$150K / year in revenue right now. We did $15,000 in 2011 (our first year in business). $55,000 in 2012. $96,000 in 2013. $157,000 in 2014. Dropped to $133,000 in 2015, our first year of negative growth. From 2011 to mid-2014, I worked constantly to improve our basic product. But in 2014 I realized we'd never compete with the big guys in our industry, who do $10MM to $30MM / year. So I started attending summits with those guys to pick their brains, and hired a marketing coach. And I stopped working on improving our core product, just maintaining it. Spent ~$35,000 on marketing training since late 2014, and I've spent $20,000 (and about 8 hours a day, 7 days a week) on new product development this year. But in about 2 months we should have a product that can put us up there with the big guys and get us out of the middle-of-the-pack revenues we've been stuck in for a few years. The hardest part of being a single founder, at least in my business, is the need to maintain your current business to keep the income flowing and the customers around while you build the product that the business needs to leap forward. At that point, you're basically running two companies, the old one and the new one. And you can't just throw money at it because you're bootstrapped and only have revenues + credit to play with (assuming you haven't taken funding).