5 ms·

Google tv is easy, but bad for a startup. Converting brand new users from TV to the web when they don't know who you are is VERY hard. I spent about $15K with

Google tv is easy, but bad for a startup. Converting brand new users from TV to the web when they don't know who you are is VERY hard. I spent about $15K with my last company on google tv ads. It was a sports site and we got on espn etc. I poured over server logs and google analytics and didn't see any value from these ads - no spikes or noticeable conversions whatsoever. CPM was super cheap so we got a TON of impressions. We had a pretty decent ad too I think: http://www.youtube.com/watch?v=lUfTjtOQ8fM http://www.youtube.com/watch?v=lUfTjtOQ8fM It ended up being more of a vanity thing of having our ad on TV - total waste of time and money for us.

mschaecher 17y ago
I haven't actually used Google TV ads. What kind of targeting options do they have?--geographic, demographic, etc.?
- bandhunt 17y ago
  Mostly targeting by time and show (which is demographic by nature). There was some geographic stuff but it was pretty limited. You can create an account and browse without spending any money on it.
masonry 17y ago
Very nice ad!
callmeed 17y ago
I'm curious—how are you connecting your logs/GA to people who saw your tv ad? Are you using a special URL in the ad?
- bandhunt 17y ago
  No URL. Just checked the times the ads would air and would look for any spike at all in traffic.
  - donw 17y ago
    People don't usually rush from their TV to their computer when they see an interesting URL, though, so you really don't know what effects the TV ad had on your site.
    - quizbiz 17y ago
      People watch TV with laptops in their laps and iphones in their pockets. I don't know if people write down the domain and visit it later. Just a thought. I wonder what the research suggests.
    - dkokelley 17y ago
      Very true. TV advertising is more geared towards evoking recall at a later time, since for most products the purchase (or conversion) decision isn't immediate (after all, the viewer is in the middle of watching something). This works well for someone like Pepsi, since they want to be remembered the next time you're at the supermarket, but not so well for something that would demand an immediate response.
    - bandhunt 17y ago
      If they don't go straight to their comp then they usually won't remember - with a new brand that is. And despite what our habits may be most people don't have a laptop open while watching TV. It was not scientific, but we saw ZERO uptick in sign ups while running millions of TV impressions. I would never run TV ads trying to get traffic for an unknown web startup again.
brandon272 17y ago
Who created your ad?
- bandhunt 17y ago
  Less Avenged - a design firm in seattle. Great guys! Pretty cheap too. If you want an intro to them email me: burdick.dj@gmail.com
MichaelApproved 17y ago
Did you notice an increase in traffic from your appearance on Fox? How significant are these TV interviews? http://www.youtube.com/watch?v=l6We_ox2qF8 http://www.youtube.com/watch?v=l6We_ox2qF8

mschaecher 17y ago

I haven't actually used Google TV ads. What kind of targeting options do they have?--geographic, demographic, etc.?

bandhunt 17y ago
Mostly targeting by time and show (which is demographic by nature). There was some geographic stuff but it was pretty limited. You can create an account and browse without spending any money on it.

masonry 17y ago

Very nice ad!

callmeed 17y ago

I'm curious—how are you connecting your logs/GA to people who saw your tv ad? Are you using a special URL in the ad?

bandhunt 17y ago
No URL. Just checked the times the ads would air and would look for any spike at all in traffic.
- donw 17y ago
  People don't usually rush from their TV to their computer when they see an interesting URL, though, so you really don't know what effects the TV ad had on your site.
  - quizbiz 17y ago
    People watch TV with laptops in their laps and iphones in their pockets. I don't know if people write down the domain and visit it later. Just a thought. I wonder what the research suggests.
  - dkokelley 17y ago
    Very true. TV advertising is more geared towards evoking recall at a later time, since for most products the purchase (or conversion) decision isn't immediate (after all, the viewer is in the middle of watching something). This works well for someone like Pepsi, since they want to be remembered the next time you're at the supermarket, but not so well for something that would demand an immediate response.
  - bandhunt 17y ago
    If they don't go straight to their comp then they usually won't remember - with a new brand that is. And despite what our habits may be most people don't have a laptop open while watching TV. It was not scientific, but we saw ZERO uptick in sign ups while running millions of TV impressions. I would never run TV ads trying to get traffic for an unknown web startup again.

brandon272 17y ago

Who created your ad?

bandhunt 17y ago
Less Avenged - a design firm in seattle. Great guys! Pretty cheap too. If you want an intro to them email me: burdick.dj@gmail.com

MichaelApproved 17y ago

Did you notice an increase in traffic from your appearance on Fox? How significant are these TV interviews? http://www.youtube.com/watch?v=l6We_ox2qF8 http://www.youtube.com/watch?v=l6We_ox2qF8