Facebook uniquely knows the social network, communications, whereabouts and psychological makeup of ~1 billion individuals across the world. They've demonstrate

Facebook uniquely knows the social network, communications, whereabouts and psychological makeup of ~1 billion individuals across the world. They've demonstrated the power to manipulate their users' emotions. Ford manufactures motor vehicles in a highly competitive industry. Comparing early Ford to current facebook might be a better comparison as they were both heralds of new disruptive technologies.