There is a simple antidote for hype. It doesn't require questions, and it will mute it completely. Just ignore the hyped word and see if there is anything there

There is a simple antidote for hype. It doesn't require questions, and it will mute it completely. Just ignore the hyped word and see if there is anything there. The author does this throughout the article, but the business plan argument is the best example: > asking if the business plan would work with free human labor replacing the automated component Just ignore the word AI, and measure the value of the business or the research or the software for what it is. That's it. But the author still resorts to the word AI as a common reference. This is what feeds hype, because we introduce it with every mention. Hype isn't about substance. It's about the energy and excitement infused into these words that tends to build up. That's why we call them buzz words. People who know nothing technical about the subject begin to react to them, but they will not react to a different word. Salesmen will always proceed to monetize this attention and excitement with things people can click or buy or say yes to. The market is driven by hype. Whether something actually happens in the field will have nothing to do with hype, but most money in a capitalist market is still driven by it. So although hype may be distracting for those doing real science or real entrepreneurship or real work, it's your best shot for promoting whatever it is you're selling, be it to consumers, to investors, or for funding.