3 ms·
Hm. Interesting numbers: * $1300 total outlay * 7 times during Glenn Beck episodes (starting at 2:49am) * 54 times total on 4 networks * 1.3MM people reach
by aditya 17y ago
Hm. Interesting numbers:
* $1300 total outlay
* 7 times during Glenn Beck episodes (starting at 2:49am)
* 54 times total on 4 networks
* 1.3MM people reached
* 1000+ visitors to ad website
Not sure how it would play out for conversion but cost of acquisition seems high, of course, the branding you get out of a network TV ad probably has its own benefits (especially if your core audience is 18-35 males awake at 3am. uhh.)
- dkokelley 17y agoYou're paying about $1.30 per visitor at that rate. This could work well demonstrating an actual product positioned to the paranoid crowd. I think that the ad might have done better if it was done a little differently. If there was an implied benefit of action, they might have seen visitor numbers closer to 1% of viewers.