Possibility 2: Zits & Giggles' creators also kept raising the price of their game — as an experiment — up to $400 as of last week. What we have here is a textb

Possibility 2: Zits & Giggles' creators also kept raising the price of their game — as an experiment — up to $400 as of last week. What we have here is a textbook case of "burying the lede". The headline on this article is ridiculous linkbait. Here's are some simple UX design rules: There should be no point on a phone's screen which costs $400 to touch. If you absolutely must have a button which costs $400 to touch, it should have a UI that works hard to communicate this to the user and to make it very difficult to do so by accident. Think: Confirmation dialog with RED warning message containing words like "$400". Or whatever. Given the stakes, you should probably do some user testing on your interface to ensure that your customers understand it. Moreover, you must not embed your button that costs $400 to touch in an environment where everything else costs $1.99 or $2.99 or, at most, perhaps $9.99. If you're making an app for writing checks, that's okay, but it should look like an app for writing checks and be installed in the "check-writing apps" section of the store, so that people have plenty of environmental signals warning what they're getting into. You should not embed your "empty my bank account" button in a screenful of silly games that appeal to drunk people in bars. Finally, a button that costs $400 to touch should have an undo option if at all possible. The undo option should not force people to read their credit card bills and institute a chargeback, which is a depressing pain in the neck. If you casually disobey these design rules because you're conducting an "experiment", you are a sociopath and nobody should do business with you. Apple is no longer doing business with this person. Smart move.