The same way they do now: By making deals with Netflix. If they don't like Netflix, they can either make their own version of it, get a contract with a Netflix

The same way they do now: By making deals with Netflix. If they don't like Netflix, they can either make their own version of it, get a contract with a Netflix alternative, or just stop putting their movies online. It's not like adding EME is suddenly going to allow anyone to do something that they've never done before.