I wonder how the price changes were marketed and whether people already used to playing Candy Crush knew the cost of gold bars and so had (permanently) made the

I wonder how the price changes were marketed and whether people already used to playing Candy Crush knew the cost of gold bars and so had (permanently) made their purchasing decision pre-promotion. "I know that Gold bars cost X, it's not worth it to me. This new pop-up promoting gold bars to me is unimportant, I shall dismiss it as in-game spam." Also, this is very interesting: "this experiment suggests that some consumers who would have made small purchases were discouraged from doing so when faced with large-quantity discounts." In other words, a consumer wanting to buy one gold bar observes a fixed price of X but when she sees that ten gold bars only costs X*5, she is discouraged from purchasing only one, feeling that they are being ripped off or unduly profited from.