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Also, I was just at Pocket Gamer Connects and there was a presentation on using massive anchors (like 400 euro for the top tier) driving 3x revenue vs more norm
by orasis 10y ago
Also, I was just at Pocket Gamer Connects and there was a presentation on using massive anchors (like 400 euro for the top tier) driving 3x revenue vs more normal anchors.
- 323454 10y agoAre you saying they observed something like if you sell 1 hot dog for 10 shmeckles and 10 hot dogs for 200 shmeckles, people buy more single hot dogs?
- orasis 10y agoNo. The anchor tier was a slight discount on the primary currency with a huge amount of some unique special currency. The 100 euro tier also had the unique currency and the existence of the 400 euro tier drove purchases to the 100. This was a hardcore MMO.