That will not continue to be true for long. The future of media consumption (well, at least music consumption) is from streaming services, which don't make you

That will not continue to be true for long. The future of media consumption (well, at least music consumption) is from streaming services, which don't make you deal with syncing. Fair, but remember that iTunes strength isn't their sync ability to their associated devices, it is the already negotiated agreements with content providers who have agreed to distribute their content electronically.