I think if companies were fully transparent with what they're doing with the data and made sure almost all of their users knew exactly what they're doing with i

I think if companies were fully transparent with what they're doing with the data and made sure almost all of their users knew exactly what they're doing with it (meaning, it shouldn't just be in a privacy policy no one ever reads, but it should be actively "promoted" somehow within the service, everytime the data is collected and used) people would be a lot more careful about what data they share through these services. This is exactly why these companies don't want to be more transparent unless they absolutely have to (like what the EU is doing to Google), but it really should be more regulated by governments, because I think it's a very "fair" thing to do - sharing everything you're doing with someone's info. It's not about restricting the data collection through regulation, just being transparent about it. That might lead to less useful information for the data collectors, but people should be informed and it should trump everything else.