Footnote 1 is very interesting (and so is the rest of the post): > You know, it’s interesting that before I became the CEO of a startup, the only time I though

Footnote 1 is very interesting (and so is the rest of the post): > You know, it’s interesting that before I became the CEO of a startup, the only time I thought about “conversion rates” of emails in my career was when I was involved in phishing campaigns. Edit: It's interesting to me that phishers are evil bad etc., and yet more interested in responding well to the rhetorical situation than people with careers.