I do think that we will see a growing number of users caring. The thing is that user tracking is something completely opaque to average users. And as with anyth

I do think that we will see a growing number of users caring. The thing is that user tracking is something completely opaque to average users. And as with anything that's opaque, users will generally listen to what smarter people say. Now ask in any privacy-focused community whether you should block Google Analytics and you'll almost certainly be laughed out for even considering that you should not. Add to that that there is already an industry emerging around privacy. Many anti-virus programs already today ship with anti-tracking features. This industry is very much interested in telling their users about user tracking. And they won't give the fluff-explanation of "Yes, you are being tracked, but it's for your own good." like Google and friends are trying to establish.