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2500+ sales from an email sent to 200,000 local Groupon members. That's a 1.25% blind conversion rate from email send which is UNHEARD of outside of very targe
by aresant 17y ago
2500+ sales from an email sent to 200,000 local Groupon members.
That's a 1.25% blind conversion rate from email send which is UNHEARD of outside of very targeted newsletters.
Where can I invest in Groupon stock again?
That blows my mind wide open.
- gojomo 17y agoI think the driving factor is "OMG 2-hr helicopter lesson and I've never even flown as a copter passenger before for only $69!" -- not Groupon's magic pull. And PhilG makes it clear they're selling these initial lessons far below cost.
- brezina 17y agoI wonder what Groupon's repeat business is like. Do they convince some small business to price their service incredibly under cost, take their rip, and leave the business to deal with 2,000 loss leading customers? I'd love to hear from this helicopter company again in a few months after they've worked their asses off to give out 2,000 cheap lessons all for 2 or 3 repeat customers. That model simply isn't sustainable.
- aresant 17y agoYah, very interesting if you measure in that context. Lots of the restaurants seem to be doing a "food at cost" type offer and make it up on the booze sales. For a restaurant that could be a great strategy -
- brandnewlow 17y agoGroupon's magic pull is what convinced the helicopter guy to offer a lesson for $69.