Em, yes and no. I am not a huge fan of tracking as much as possible for the sake of tracking because it's possible with no plan how to utilize the data in mind.

Em, yes and no. I am not a huge fan of tracking as much as possible for the sake of tracking because it's possible with no plan how to utilize the data in mind. When it comes to Google Analytics and etc, I really prefer having a plan in mind and tracking the key things I need to know about. Focus, improve, move on. As the time passes, you collect more data but at the same time, it's very usable and actionable.