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Hi HN, this is Jakub, founder of Estimote, Inc. (YC S13). We just integrated the latest Nordic nRF52 BLE chip and made possible for proximity beacons with buil

Hi HN, this is Jakub, founder of Estimote, Inc. (YC S13). We just integrated the latest Nordic nRF52 BLE chip and made possible for proximity beacons with built-in programmable NFC. Beacons support iBeacon or Eddystone/Physical Web and might be a nice toy to play with latest Google Instant App Downloads via NFC/Physical Web feature. Happy to answer any questions here.

bb88 10y ago
Well, 3 to 7 years of life is pretty good.
Mandatum 10y ago
I'm struggling to find important, or new use cases on your forums for your product. Can you offer some non-obvious ones? Using it as a key? Not that much easier to use than a smart card/NFC. A fair amount of consumer education required for adoption. Not available to all consumers, all the time. Tracking? I find the price for beacons and the restriction of range makes other solutions more practical. Location-based triggers/actions (ie walk into a room, light turns on).. Tech and solution exists without your product. A phone has GPS and actions can be taken based on boundaries.. The single best place I can see this applied is to the shipping industry and daily ops tracking of very high value products. But it seems like a very small, and obvious use-case.
- jimiasty 10y ago
  Here you can see a long list of use cases: https://community.estimote.com/hc/en-us/articles/207295257-Apps-and-projects-with-Estimote https://community.estimote.com/hc/en-us/articles/207295257-A...
  - Mandatum 10y ago
    Thanks for taking your time to reply. There's a few novel ideas for industries where personnel location is very important especially when an incident occurs (ie construction) which is another viable market. I look forward to seeing what other applications can come from your products.
- jpcapdevila 10y ago
  GPS does not work indoors, and I think all the physical web stuff is great for app discovery

bb88 10y ago

Well, 3 to 7 years of life is pretty good.

Mandatum 10y ago

I'm struggling to find important, or new use cases on your forums for your product. Can you offer some non-obvious ones? Using it as a key? Not that much easier to use than a smart card/NFC. A fair amount of consumer education required for adoption. Not available to all consumers, all the time. Tracking? I find the price for beacons and the restriction of range makes other solutions more practical. Location-based triggers/actions (ie walk into a room, light turns on).. Tech and solution exists without your product. A phone has GPS and actions can be taken based on boundaries.. The single best place I can see this applied is to the shipping industry and daily ops tracking of very high value products. But it seems like a very small, and obvious use-case.

jimiasty 10y ago
Here you can see a long list of use cases: https://community.estimote.com/hc/en-us/articles/207295257-Apps-and-projects-with-Estimote https://community.estimote.com/hc/en-us/articles/207295257-A...
- Mandatum 10y ago
  Thanks for taking your time to reply. There's a few novel ideas for industries where personnel location is very important especially when an incident occurs (ie construction) which is another viable market. I look forward to seeing what other applications can come from your products.
jpcapdevila 10y ago
GPS does not work indoors, and I think all the physical web stuff is great for app discovery