I think they understand their market just fine. You're just not in that market, so you don't notice. It is niche music, there is no doubt about it. The jazz fe

I think they understand their market just fine. You're just not in that market, so you don't notice. It is niche music, there is no doubt about it. The jazz festival circuit seems to be doing just fine, albeit, most of the popular festivals are outside of the US. Heck, most of the really good older jazz musicians moved to Europe 30 years ago, anyways.