I always browse and search incognito, lately on Opera with free VPN. That takes care of my desktop/work search history not being associated with my account/IP.

I always browse and search incognito, lately on Opera with free VPN. That takes care of my desktop/work search history not being associated with my account/IP. But what is particularly insidious is the mobile click tracking. I am wary of clicking news items or links in Google Now that might reflect on my intentions in an undesirable way.