> Birchbox. Soylent. Maybe Uber. You can think of others. Go ahead, I'm listening. And what is this Birchbox which is a great success again? > Amazon succeede

> Birchbox. Soylent. Maybe Uber. You can think of others. Go ahead, I'm listening. And what is this Birchbox which is a great success again? > Amazon succeeded because they figured out how to do online retail really well. Actually, Amazon succeeded because they had everything you could want in their stock, especially the rare things (books?) that literally nobody else had (and you would pay for such a thing a special premium on top of its normal price, but the alternative was to not have the thing, so it was a win-win).