I completely agree, and it's my main concern. The outline that you present is completely acceptable, and even great, for a lifestyle business, it really isn't a

I completely agree, and it's my main concern. The outline that you present is completely acceptable, and even great, for a lifestyle business, it really isn't acceptable for a VC funded startup though. I honestly wish more founders had the guts to admit when they haven't succeeded, even when they've made a bit of money. I've seen so many founders go out on funding rounds pitching scale in their market that the employees know isn't possible (and often they know too). We all learn from failure, but a lot of people in this industry sort of half-succeed and don't have the guts to admit their idea didn't work. They plug along on the fumes of a bloated funding scene that is all to prepared to throw good money after "meh" money. I don't really have an answer either, but this all makes the founders who have high burn rates actually look smart, IMO, because at least they're failing faster than everyone else.