Yeah that first time you quit is easy. Then something bad happens in life and you smoke because you're sad. Now you know how easy it is to quit so paradoxically

Yeah that first time you quit is easy. Then something bad happens in life and you smoke because you're sad. Now you know how easy it is to quit so paradoxically you don't actually quit. You turn into a every-other-weekend smoker. Then after months or years of on-off smoking you realize that it's no longer as easy to quit as that first time. Now that one smoke is actually going to matter. Also, nicotine has the highest capture rates of any drug (over 30%) and the third highest dependence rate (after heroin and cocaine). Startup founders with unbelievable amounts of determination may be able to just give it up and say it was "easy" (I said the same thing the first time I quit) but many people are not so gifted.