The lack of financial modelling in most of the startup conversations is astounding. The poster say you should not make decisions only based on models, based on

The lack of financial modelling in most of the startup conversations is astounding. The poster say you should not make decisions only based on models, based on what then? Gut feelings? I know many people want to escape from Corporations into startups, but dismissing finance as non important is not the way to do it. Even a recent post from Buffer in the end was about bad financial modelling (and they had to fire people for that). There is a lot of wisdom in the financial world that would help many CEOs avoid "hard lessons" that didn't need to be in the first place.