>“With the rise of China and China’s infatuation with Korean culture, it’s breathed new life into Korean start-ups and founders, Mr. Chae said. “This is a marke

>“With the rise of China and China’s infatuation with Korean culture, it’s breathed new life into Korean start-ups and founders, Mr. Chae said. “This is a market that happens to be a lot bigger than the U.S., that seems to be more welcoming for Korean technology and culture than the Western world ever was.” This paragraph is telling much than the rest of the article. Working in Japan, I see a similar trend. Except for those already well implanted, companies are not interested in the western world anymore. Not only it's hard, but it's not growing as fast as Asia. Hiring teams that can understand the target market and culture is also much simpler, and marketing channels are simpler to understand.