Exactly. * When I bought my laptop 5 years ago, Apple was a candidate. It lost out because I still wanted an optical drive (and was interested in Bluray specif

Exactly. * When I bought my laptop 5 years ago, Apple was a candidate. It lost out because I still wanted an optical drive (and was interested in Bluray specifically, at the time), I wanted a 1080p screen, an HDMI output, and at least 3 USB3 ports. Upgradeability is a plus; I've upgraded the RAM, hard drive, and wifi card since I bought my laptop, as my needs have changed. * I like having choices (in terms of software and configuration), and they often don't match up with the best options for mainstream users. * I've got a Windows partition, but it's not my first choice for general computing. I don't have any particular interest in Apple's technologies or services, so I feel like a lot of their ecosystem would be lost on me anyhow. I do generally find Apple's software to be well-designed and aesthetically pleasing. I'd be worried about fighting the software to get what I want done, though.