3 ms·
Precisely.
by cm2012 10y ago
Precisely.
- mooreds 10y agoErr, maybe I misunderstand. Is it possible that their confidence is misguided, or are they aware that Amazon provides a tremendous platform that, if they sell direct to consumer, they'll have to replicate in some way?
- cm2012 10y agoSorry, yeah, misread your question. It is really hard to expand beyond Amazon because marketing is so hard. But the few that do succeed can then control the customer relationship, so its worth the risk and investment.
- mooreds 10y agoAh, yes, that makes sense. Thanks for clearing it up for me. To me, it's a bit like the relationship between an author and a platform like FB or twitter. Whoever owns the customer relationship is in the driver's seat.