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Since you seem to know the industry well, what are the top resources (of any kind) to study the current state of online advertising for an advanced audience? Bo
by djhn 10y ago
Since you seem to know the industry well, what are the top resources (of any kind) to study the current state of online advertising for an advanced audience? Both from the technical side, and from the advertiser's business side. At a level that you would ideally know and learn if you were working as an executive in the industry.
- x0x0 10y agoI actually wrote a 10 page article on this for an internal audience. If people are interested I could clean it up and post it somewhere. Otherwise, the knowledge is scattered over blogs, ad exchanger, etc.
- djhn 10y agoThat would be great! I'd be happy with any version, email is in my profile.
- angry-hacker 10y agoI'm interested. Please let me know if you publish it. Trying to get a better understanding about the industry, but the information is hard to find or scattered all over the Web.
- pramodbiligiri 10y agoI don't know if these will bring you to the level of an executive in the industry, but they offer good introductions: - Targeted by Mike Smith https://www.amazon.com/dp/B00KVO2CGU/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 https://www.amazon.com/dp/B00KVO2CGU/ref=dp-kindle-redirect?... - Google publishes a lot of material https://www.thinkwithgoogle.com/topics/advertising.html https://www.thinkwithgoogle.com/topics/advertising.html - this is the website of one of the main industrial bodies in advertising http://www.iab.com/insights/?topic=global/ http://www.iab.com/insights/?topic=global/
- manigandham 10y agoWrote this quora answer on resources for learning about the adtech landscape: https://www.quora.com/What-are-the-best-resources-to-learn-about-the-ad-tech-landscape/answer/Mani-Gandham https://www.quora.com/What-are-the-best-resources-to-learn-a...