While a benefit this inertia also creates a risk. It allows Amazon management to do the usual quarterly focused changes to push profit with no measurable loss t

While a benefit this inertia also creates a risk. It allows Amazon management to do the usual quarterly focused changes to push profit with no measurable loss to sales. Each one of these building cumulatively towards that tipping point for a flood of customers to head to the next 'good service' competitor. End of the day its a good problem and amazing they haven't challenged this further given years of people complaining about these false reviews.