Exactly. Scaling a housing business means building more houses, not adding more stories to the one house you're building. And since the marginal cost of softwar

Exactly. Scaling a housing business means building more houses, not adding more stories to the one house you're building. And since the marginal cost of software is so low, it naturally tends to a winner-take-all market, which is an interesting counterpoint to the "get small" advice in the OP.