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I'm not American, nor a lawyer, but I have read that as they offered no disclaimers of ownership of the website they were promoting, that it might be possible t
by eertami 10y ago
I'm not American, nor a lawyer, but I have read that as they offered no disclaimers of ownership of the website they were promoting, that it might be possible to challenge them.
- oldmanjay 10y agoChallenge them in what sense, and for what affront?
- wlesieutre 10y agoNot my field of expertise, but I know the FCC enforces a lot of disclosure requirements in advertising, even on YouTube. If you're running a game review channel and somebody pays you for covering their game, you're legally required to disclose the sponsorship of the videos. Hopefully someone else can jump in with more specific rules, but I would imagine that if you're pretending to be a neutral third party mentioning a service when you actually own it, the FCC might have a problem with that.
- DanBC 10y agoHere's the FTC faqs: https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking https://www.ftc.gov/tips-advice/business-center/guidance/ftc...
- woodruffw 10y agoFailure to disclose business interests, most likely. The FTC takes a dim view of this sort of stuff.
- ChuckMcM 10y agoI agree it would be the FTC. When we were running Blekko the FTC sent us (and every other search engine) a letter outlining what they considered the requirements for correctly identifying organic versus sponsored versus outright advertising results.