Startups attract and value the type of folks who will put in 60 hours every week and get obsessive about it. Sometimes it grows out of the company as it scales

Startups attract and value the type of folks who will put in 60 hours every week and get obsessive about it. Sometimes it grows out of the company as it scales up. Other times it gets institutionalized. The Googles of the world are in a weird spot because they made it part of their culture but the financial and industry upside of working for them mean people apply even if they aren't the kind of folks who can work 60h week for 10 years. Who can say no to that kind of pay cheque?