> if you average one successful A/B test with a 5% lift per month, and you do nothing else, your business will grow at about 80% per year. Aren't there too man

> if you average one successful A/B test with a 5% lift per month, and you do nothing else, your business will grow at about 80% per year. Aren't there too many variables? How do you know the increase isn't just a correlation?