Yeah, that's a hard problem. The computer can safely add contextual information but when it starts deciding that you don't need to see things you're really taki

Yeah, that's a hard problem. The computer can safely add contextual information but when it starts deciding that you don't need to see things you're really taking a risk. Personally I couldn't see myself trusting AR when I know it's blocking out parts of the world. I don't see how AR would bombard its user with anything. It's your AR rig. Just, like, turn off push notifications or whatever. Anywho, you could probably pay for solving the hard problem by charging advertisers for 1) the data on what ads the user sees and how long their eyes stay on them and 2) bidding to replace or not replace ads and 3) the data on what context the user is utilizing AR. That being said...nobody's going to be wearing AR rigs in public for a long time. Maybe there's a niche where early adopters will wear AR rigs in public? Maybe something like Google Maps drivers? They're just driving around looking at stuff all day anyway. Maybe guided tours?