I have to disagree here. Maybe 'Glück' has more than one meaning (happiness and luck) but you also have particular words for happiness like 'Fröhlichkeit'. Of c

I have to disagree here. Maybe 'Glück' has more than one meaning (happiness and luck) but you also have particular words for happiness like 'Fröhlichkeit'. Of course in a day to day context you would not use all those different words but still I think German can be used as a language to describe things very precise. As a native speaker of German I feel often more comfortable to advertise products in English but that is probably because I'm so used to English advertisements and I'm not so exposed to that particular vocabulary in German (or maybe German is too precise to really shine in advertisements). I don't think I could translate an Apple keynote into German and still sounding so 'magical'. Maybe there are some words you can't translate literally or they don't sound as nice (contrarian: Querdenker, Nonkonformist) still you would miss other awesome things like the German way to combine nouns to infinite length.