This doesn't really fix the problem, it just creates another social media site to annoy users with tracking. The social reprecussions (read: echo chambers) of s

This doesn't really fix the problem, it just creates another social media site to annoy users with tracking. The social reprecussions (read: echo chambers) of social media aren't something exclusive to Facebook or the other potential facebooks out there, or any social media site. The social elements of social media (only positive responses to content, integrated shares across the web or browser share plugins) are what cause the problem - you stop thinking about what you're actually doing and just act instinctually - this is what's so problematic about a lot of social media; you're not encouraged to really think or discuss, just interact before you have a chance to change your mind. This is reinforced every time you get a like or a response as well. The social media space doesn't do well with multiple environments as they're non-compatible by nature; that is, Facebook doesn't want to facilitate your G+ experience, they want you to share on Facebook. Before social media, myspace didn't want you on...whatever else was out there, they wanted you on myspace. It's the same issue that used to happen with "what chat do you guys use?" when meeting new friends. Back in the day you'd have to have an AIM, YIM, and MSN account at a minimum, and then IRC or ICQ for a few one-offs. Now it's what apps you use on your phone, or do you wanna use Skype, Hangouts, or Messenger/Facetime, and so on. Switching was always a pain because it'd mean making a trade-off on what you want to run, when, and what accounts you want to keep up. When it comes to social media, the gambit is bigger, since you have more to transfer and more to lose out on if you switch services and no one else follows. The point I'm trying to make is that the elements of social media are based upon the invasiveness and omnipresence of it - switching is disincentivized due to the difficulty of switching and the fact that often it's just the users who make up the medium, not the aspects of the medium itself. A decentralized privacy conscious medium would be great, but it's useless if no one uses it. And there's just not a lot of reason to switch to such a thing, especially since facebook et.al. shadow profile you even if you don't use them; they still get their marketing money whether or not you log in, they still get your data, they still get everything.