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Apple’s goal isn’t to make money. Our goal is to design and develop and bring to market good products. We trust as a consequence of that, people will like them,
by grinich 17y ago
Apple’s goal isn’t to make money. Our goal is to design and develop and bring to market good products. We trust as a consequence of that, people will like them, and as another consequence we’ll make some money. But we’re really clear about what our goals are.
Jonathan Ive, SVP Industrial Design at Apple
- ugh 17y agoIf you want to able to design and develop good products you need to be vigilant with your money. What good is all that enthusiasm if you have no money to do all the developing and designing? So thinking that Apple would spend money in a random and irrational manner even if this statement is completely true and the mantra every Apple employee says to herself or himself every morning is probably a bad assumption. (I think that Apple’s frontpage doesn’t make them all that much money. I bet that if those who decided on doing this today were teleported to similar positions of responsibility within amazon they wouldn’t have done it. It still is a nice thing to do. You don’t even have to be all cynical about that, I certainly don’t want to. Apple is just the kind of company which – and that’s indeed pretty unique – can do stuff like that. They probably consciously made themselves into that kind of company.)
- jballanc 17y agoI bet that if those who decided on doing this today were teleported to similar positions of responsibility within amazon they wouldn’t have done it. Then you don't know Apple all that well. You're conflating money with opportunity cost. Apple operates with blatant disregard for incremental opportunity cost, because they believe that the greatest opportunity cost is the cost of doing something you don't believe in...
- rgrieselhuber 17y agoThat's so well put and relevant to more than just Apple I wrote it down.
- glhaynes 17y agoI guarantee you the person who decided to do this was Steve Jobs.
- mbreese 17y agoIf you want to able to design and develop good products you need to be vigilant with your money. This is true, but the point is that money isn't the primary goal. Money will follow if you achieve your first goal, which is to make and develop good products. When you are focused on money, you tend to cut corners. When you are focused on the product, you don't. This is why Apple products can have a slightly higher price, because they tend to not cut corners. Also, they are focused on products... which means that they have to be able to produce something that is sellable. So they don't spend money irrationally and make jewel encrusted computers... they just make well designed ones.