The name of the company is Data Marketplace i.e. a marketplace for multiple vendors. I think their goal is going to be to aggregate the various providers of da

The name of the company is Data Marketplace i.e. a marketplace for multiple vendors. I think their goal is going to be to aggregate the various providers of data and through competition, quality should be relatively stable and hopefully improve. I'd compare it to buying a ticket through orbitz. There might be a little bit more customer service overhead if you have a problem with your ticket (or data), but the tradeoff is you don't have to shop at 20 different places to get what you want, plus the price might be more competitive.