Apple is a company that has billions in cash. Any amount of money lost because of this won't do anything to their bottom line, something like 0.01% maybe less.

Apple is a company that has billions in cash. Any amount of money lost because of this won't do anything to their bottom line, something like 0.01% maybe less. The amount of free publicity and props they got from that action however are worth millions, I mean, just read what people are saying on this thread, they're all praising apple. How much do you think that's worth as publicity?