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The way I see it, Facebook's newsfeed has already penalized organic reach so severely it doesn't really doesn't provide a strong growth channel for small busine

The way I see it, Facebook's newsfeed has already penalized organic reach so severely it doesn't really doesn't provide a strong growth channel for small businesses any more. Nowadays, Pages are better used to communicate with existing customers by distributing content to a highly engaged, much smaller audience (which would still see your posts in their newsfeed). [0] https://blog.yalabot.com/facebooks-changing-the-newsfeed-algorithm-and-it-really-doesn-t-matter-2c2461df8a30#.7ybp6dgnq https://blog.yalabot.com/facebooks-changing-the-newsfeed-alg...

samsolomon 10y ago
This was what killed my engagement of Facebook. There were tons of small project pages that I used to follow—small musicians, local artists, podcasts. When Facebook removed organic reach for pages, I stopped seeing updates from these groups. Where I once got updates from interesting projects, I started getting Buzzfeed listicles, car ads and other garbage I didn't care about. I'm sure they made a ton of money, but it destroyed the product for me.
type0 10y ago
> Pages are better used to communicate with existing customers by distributing content ... I don't like this trend, more and more service oriented companies moving their support to facebook platform. As a customer who is not on facebok I get less attention from their support staff, this makes me reevaluate such companies and for the most part abandon their services. I'm talking about smaller telcos and such, but I'm noticing that even bigger companies starting to do this thing: "contact us on facebook to get help". Don't they realize that they alienate a proportion of their customers? It seems that they don't care and that's really is the issue here.
- rdiddly 10y ago
  "If your company's web presence is MySpace, your company doesn't have a web presence," said someone smart 10 years ago.
SolarUpNote 10y ago
That's what I don't understand either. It's already the case that news isn't shown to a lot of people unless it gets a lot of engagement. What's different? Is Facebook now saying that it won't show the posts of publishers, even if people are liking/sharing/commenting?

samsolomon 10y ago

This was what killed my engagement of Facebook. There were tons of small project pages that I used to follow—small musicians, local artists, podcasts. When Facebook removed organic reach for pages, I stopped seeing updates from these groups. Where I once got updates from interesting projects, I started getting Buzzfeed listicles, car ads and other garbage I didn't care about. I'm sure they made a ton of money, but it destroyed the product for me.

type0 10y ago

> Pages are better used to communicate with existing customers by distributing content ... I don't like this trend, more and more service oriented companies moving their support to facebook platform. As a customer who is not on facebok I get less attention from their support staff, this makes me reevaluate such companies and for the most part abandon their services. I'm talking about smaller telcos and such, but I'm noticing that even bigger companies starting to do this thing: "contact us on facebook to get help". Don't they realize that they alienate a proportion of their customers? It seems that they don't care and that's really is the issue here.

rdiddly 10y ago
"If your company's web presence is MySpace, your company doesn't have a web presence," said someone smart 10 years ago.

SolarUpNote 10y ago

That's what I don't understand either. It's already the case that news isn't shown to a lot of people unless it gets a lot of engagement. What's different? Is Facebook now saying that it won't show the posts of publishers, even if people are liking/sharing/commenting?