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Few corporations would have the guts to do the same. They are essentially trading money to pay homage to a member of the team. For this, they deserve a lot of r

Few corporations would have the guts to do the same. They are essentially trading money to pay homage to a member of the team. For this, they deserve a lot of respect.

deleted 17y ago
[deleted]
adatta02 17y ago
agreed. the actual text of the message is also really honest and heartfelt.
jonknee 17y ago
How are they trading money? They removed a promo image of one of their products (probably the iPad), but the links up top are still there and anyone going to Apple today to buy a product will still buy the product. It's not like they took down the site.
- pieter 17y ago
  By that same logic, you might as well put nothing in the center of the screen. Whatever's in there usually gets them money, you can count on that.
  - deltapoint 17y ago
    Not that I think apple is thinking this (though they might be) but by putting this on their homepage they attract positive attention from the interweb and are cast in a very positive light. This in the long term leads to good branding and more sales. Heartfelt condolences and good business can go hand in hand.
    - ambition 17y ago
      By your logic all witnessable acts of good must be viewed with suspicion. I don't disagree, but it's a hard way to approach the world.
      - Nwallins 17y ago
        > By your logic all witnessable acts of good must be viewed with suspicion. Suspicion that they may be profitable? I think you have missed the point. The assertion in question is that Apple is losing money by hosting this tribute. It may be the case that Apple will instead make money. A critique regarding the philosophy of altruism seems a little premature...
      - deltapoint 17y ago
        The intent of my message was not to state that all witnessable acts of good must be viewed with suspicion. Rather, my goal was to express how acts of good could also be in one's (or in this case a companies) self-interest. I commend what apple did with their homepage.
  - CamperBob 17y ago
    That's the iNothing to you. Mine's already pre-ordered, with a spare battery and hose attachment.
grinich 17y ago
Apple’s goal isn’t to make money. Our goal is to design and develop and bring to market good products. We trust as a consequence of that, people will like them, and as another consequence we’ll make some money. But we’re really clear about what our goals are. Jonathan Ive, SVP Industrial Design at Apple
- ugh 17y ago
  If you want to able to design and develop good products you need to be vigilant with your money. What good is all that enthusiasm if you have no money to do all the developing and designing? So thinking that Apple would spend money in a random and irrational manner even if this statement is completely true and the mantra every Apple employee says to herself or himself every morning is probably a bad assumption. (I think that Apple’s frontpage doesn’t make them all that much money. I bet that if those who decided on doing this today were teleported to similar positions of responsibility within amazon they wouldn’t have done it. It still is a nice thing to do. You don’t even have to be all cynical about that, I certainly don’t want to. Apple is just the kind of company which – and that’s indeed pretty unique – can do stuff like that. They probably consciously made themselves into that kind of company.)
  - jballanc 17y ago
    I bet that if those who decided on doing this today were teleported to similar positions of responsibility within amazon they wouldn’t have done it. Then you don't know Apple all that well. You're conflating money with opportunity cost. Apple operates with blatant disregard for incremental opportunity cost, because they believe that the greatest opportunity cost is the cost of doing something you don't believe in...
    - rgrieselhuber 17y ago
      That's so well put and relevant to more than just Apple I wrote it down.
  - glhaynes 17y ago
    I guarantee you the person who decided to do this was Steve Jobs.

Few corporations would have the guts to do the same. They are essentially trading money to pay homage to a member of the team. For this, they deserve a lot of respect.

deleted 17y ago

[deleted]

adatta02 17y ago

agreed. the actual text of the message is also really honest and heartfelt.

jonknee 17y ago

How are they trading money? They removed a promo image of one of their products (probably the iPad), but the links up top are still there and anyone going to Apple today to buy a product will still buy the product. It's not like they took down the site.

pieter 17y ago
By that same logic, you might as well put nothing in the center of the screen. Whatever's in there usually gets them money, you can count on that.
- deltapoint 17y ago
  Not that I think apple is thinking this (though they might be) but by putting this on their homepage they attract positive attention from the interweb and are cast in a very positive light. This in the long term leads to good branding and more sales. Heartfelt condolences and good business can go hand in hand.
  - ambition 17y ago
    By your logic all witnessable acts of good must be viewed with suspicion. I don't disagree, but it's a hard way to approach the world.
    - Nwallins 17y ago
      > By your logic all witnessable acts of good must be viewed with suspicion. Suspicion that they may be profitable? I think you have missed the point. The assertion in question is that Apple is losing money by hosting this tribute. It may be the case that Apple will instead make money. A critique regarding the philosophy of altruism seems a little premature...
    - deltapoint 17y ago
      The intent of my message was not to state that all witnessable acts of good must be viewed with suspicion. Rather, my goal was to express how acts of good could also be in one's (or in this case a companies) self-interest. I commend what apple did with their homepage.
- CamperBob 17y ago
  That's the iNothing to you. Mine's already pre-ordered, with a spare battery and hose attachment.

grinich 17y ago

Apple’s goal isn’t to make money. Our goal is to design and develop and bring to market good products. We trust as a consequence of that, people will like them, and as another consequence we’ll make some money. But we’re really clear about what our goals are. Jonathan Ive, SVP Industrial Design at Apple

ugh 17y ago
If you want to able to design and develop good products you need to be vigilant with your money. What good is all that enthusiasm if you have no money to do all the developing and designing? So thinking that Apple would spend money in a random and irrational manner even if this statement is completely true and the mantra every Apple employee says to herself or himself every morning is probably a bad assumption. (I think that Apple’s frontpage doesn’t make them all that much money. I bet that if those who decided on doing this today were teleported to similar positions of responsibility within amazon they wouldn’t have done it. It still is a nice thing to do. You don’t even have to be all cynical about that, I certainly don’t want to. Apple is just the kind of company which – and that’s indeed pretty unique – can do stuff like that. They probably consciously made themselves into that kind of company.)
- jballanc 17y ago
  I bet that if those who decided on doing this today were teleported to similar positions of responsibility within amazon they wouldn’t have done it. Then you don't know Apple all that well. You're conflating money with opportunity cost. Apple operates with blatant disregard for incremental opportunity cost, because they believe that the greatest opportunity cost is the cost of doing something you don't believe in...
  - rgrieselhuber 17y ago
    That's so well put and relevant to more than just Apple I wrote it down.
- glhaynes 17y ago
  I guarantee you the person who decided to do this was Steve Jobs.