4 ms·
IBM enforced a dress code as part of the company image of quality. Quality wasn't just a word, it was a culture. IBM's management had to go to "manager's school
by daly 10y ago
IBM enforced a dress code as part of the company image of quality. Quality wasn't just a word, it was a culture. IBM's management had to go to "manager's school" and were sought after because everyone knew IBM invested time and money to train their managers and their employees. IBM's reputation for quality was so good people USED to say "Nobody ever got fired for buying IBM".
IBM "enforced" a lot of things beyond dress code. I got called on the carpet for answering a question at a conference because I was not an IBM official spokesperson. Everything (including dress) about the company mattered.
If you want a company image then dress code matters. FedEx people who drive trucks still wear uniforms. Airline pilots wear uniforms. Losing the company image loses a reason to work for the company. IBM today is run by people who forgot that. It seems to me that IBM will go out of business shortly based on that loss of "cachet".
IBM repair people wearing suits sent the message that IBM CARED about business, about perception, about quality. It showed they pay attention to their front-line workforce. It transmits the idea that this person is well-trained, not picked out of a lineup. IBM invested in that training (something most companies don't do anymore).
IBM people never complained that they felt like robots. They were universally proud to work for the company. IBM didn't fire, they retrained. (Not anymore, though. And you can see it on the IBM postings.) IBM people cared about quality. If something was wrong they worked to make it right and they were backed by management, even if it really wasn't IBM's fault. Robots, no. Workers who were proud of and cared for the company, yes.
Few companies seem to train employees, seem to care about quality, seem to care about a dress code as a corporate image. Starbucks seems to be "the new IBM" on those terms. They only recently allowed "visible tattoos".
I have "skills". The only thing that will make me want to move is a more "interesting" problem. If you show up with an interesting problem I'll wear Saran Wrap or anything else you want to work, dress code be damned.
- raverbashing 10y agoGood comment > IBM people never complained that they felt like robots. I think this is a mix of the cultural context of that era (where people dressed more formally) and the other items you mentioned, especially the dress code being part of their image But then IBM got "old", other companies did other interesting things and stopped caring for formality and that's where we are today