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He also misses that a website is not the only aspect of most businesses. A web only company might be able to get away with a logo from 99 logos, but a brick and
by ktsmith 17y ago
He also misses that a website is not the only aspect of most businesses. A web only company might be able to get away with a logo from 99 logos, but a brick and mortar store would likely have some problems.
My experience is that there isn't a lot of good cross over between print designers and web designers as the skill sets differ greatly. If I need a logo for my business I expect that it's going to cost me about $1k or maybe more. I will be able to use the assets for the web, print, video etc. This has been pointed out before, but I would also want my designer to take into consideration how the logo looks away from the screen. Is it legible on a business card? Would it scale up to a billboard or signage for my storefront?
The other issue with things from 99 designs is that they are often built from templates and you could run into licensing problems later. That could be an expensive mistake if you attempt to register trademarks or copyrights and submit anything with those designs in them. Overall the article is simply short sighted.
- tptacek 17y agoYou really think so? I walk down the street in the west loop, and I do not see a lot of Pentagram-grade design in signage. Most people get by just fine with crappy design.
- shrikant 17y agoA web only company might be able to get away with a logo from 99 logos, but a brick and mortar store would likely have some problems. Isn't it the other way round?