Yes, but this is precisely the kind of term they will choose, regardless of appropriateness; "piracy" was not exactly a textbook definition of copyright infring

Yes, but this is precisely the kind of term they will choose, regardless of appropriateness; "piracy" was not exactly a textbook definition of copyright infringement, either. I am pointing out that "stealing" is not an improvement over "piracy", as far as the perceived coolness of the crime.