Well, 'consistently winning' may be a stretch. In these cases, advantage players have a small edge, but the chances of winning or losing any given hand in blac

Well, 'consistently winning' may be a stretch. In these cases, advantage players have a small edge, but the chances of winning or losing any given hand in blackjack is still pretty close to a coin flip. You may win or lose big in any given session/day/week, etc. Given enough time and effort, they will eventually win, if they don't run out of money first. It is possible to do this, but not without gambling a lot more than almost anyone is willing to do. It's hard work. Having said that, the perception that it's possible probably helps to drive more business.