Advertising is not intrinsic to media content, it's one possible revenue model. The metaphor isn't to driving a car, it's traveling from A to B. Which means t

Advertising is not intrinsic to media content, it's one possible revenue model. The metaphor isn't to driving a car, it's traveling from A to B. Which means that it's the false dichotomy that self-driving cars and mass transit are trying to break.