Exactly! Larger ad inventory purchases are still largely sold by salespeople with written contracts. Ad exchanges and real-time bidding (RTB) are only causing

Exactly! Larger ad inventory purchases are still largely sold by salespeople with written contracts. Ad exchanges and real-time bidding (RTB) are only causing a problem for people working in the media space because on the one hand if you don't have them you lose money, but on the other hand it's like gambling in regards to the quality of ads that will be served.