For mainstream businesses who use branding style marketing; they're used to spending money without much measurable results. I work at a niche yet global busines

For mainstream businesses who use branding style marketing; they're used to spending money without much measurable results. I work at a niche yet global business our best use case for Facebook is to be in our niche groups. Combined they're 8-10k users.. we wait for a mention of a issue with our product then fix it privately via messenger.. 90% of the time they get back on the public thread and praise us. It's absolutely priceless as a customer service channel for us.