I can second this statement. I run three small webshops, and have found that advertising or page promotion on FB rarely yields any conversions. If you can't af

I can second this statement. I run three small webshops, and have found that advertising or page promotion on FB rarely yields any conversions. If you can't afford the big bucks on FB advert placement, you'll always lose out to the big brands. Google Adwords is exactly the same, especially around the holiday season. Globalisation in the main is a good thing, but what it has also done is push the smaller retailer out of the market.